In marketing terms, “copy” refers to any written material used by
In marketing and sales, the term “funnel” describes the journey
Half a century ago, businesses lured customers into their storefronts with beautiful
Channel marketing is the term that describes the methods a company uses to put
Emails are one of the most effective tools in the entrepreneurs’ toolbox.
eCommerce, or the practice of selling and exchanging goods and services via
In 2019, online sales totalled more than $3.5 trillion around the world. That
Some businesses are powerful because they sell hundreds, if not thousands of