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The Psychology of Color: How to Use Color in Branding Your eCommerce Store

The psychology of color has been studied for centuries. Ancient Egyptians used

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8 Dos and Don’ts of Logo Design

Close your eyes and picture the logo for Apple. Now Nike. Now McDonald’s.

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Entrepreneurs’ Day: Reese Witherspoon

Although she may be best known for her iconic roles in films like Legally Blonde,

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How Small Companies Can Compete With Amazon in the World of eCommerce

Amazon is the undisputed king of ecommerce. They earn upwards of $10 billion

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12 Common Copywriting Mistakes You Can Fix in Five Minutes

Copywriting. You either love it or you hate it. It takes a lot of time, it requires

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Entrepreneurs’ Day: Heather Reisman

Growing up, her favourite books included Anne of Green Gables and The Great

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Your Complete Guide to the Social Media Pros and Cons for Business

Facebook has more than 2 billion users. Instagram has more than 1 billion. Twitter

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Your Simple Step By Step SEO Guide: 2019 Edition

Search engine optimization, otherwise known as SEO, is a crucial aspect of online

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Entrepreneurs’ Day: Anita Roddick

The Body Shop has been making people smell wonderful for more than four decades.

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6 Tips to Wow: eCommerce Customer Service Best Practices

All businesses should strive to have amazing customer service. Not only does

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